Tourism Ireland has seized the opportunity to pitch to Londoners looking to escape the craziness of the Olympic

A still from the Escape London Youtube clip.

Games.

Escape the madness, Tourism Ireland’s video advertisement targeting Londoners, has enjoyed viral success since its launch earlier this week.

Mark Henry of Tourism Ireland said it was the “most viral campaign in the past two years” and they were targeting 200,000 views of the video over the next three weeks.

The video shows two London friends compete in a race to see whether one can get to Ireland as fast as the other can get to his office in London city centre, with voice-over by actor Chris O’Dowd.