Print Edition

The Irish Echo print edition is published fortnightly.

It is the only newspaper serving Australia’s expanding Irish expat community.

Core Readership

The Irish Echo’s core readership is drawn from the settled Irish community.

There are approximately 120,000 Irish expats living permanently in Australia.

Of these, approximately 25 per cent are from Northern Ireland.

The newspaper’s distribution maps the Australian census data for Irish nationals.

Over 50 per cent live in New South Wales, 22 per cent in Victoria, 15 per cent in both Western Australia and Queensland and small numbers elsewhere.

Irish expats are high earners. The 2006 Census revealed that the Irish are the highest-earning Europeans in Australia, when income was assessed by place of birth.

Temporary Residents

In recent years, there have been as many as 30,000 young Irish workers temporarily resident in Australia at any one time.

This group includes both backpackers and highly-skilled sponsored workers on 457 visas.

Irish Australians

There are as many as six million Australians of Irish heritage.

Most draw their Irishness from their great-grandparents, who arrived in massive numbers from the end of the Famine (1850) to the turn of the century.

Almost two million Australians have at least one Irish grandparent.

Advertising Options

The Irish Echo print edition is a perfect place to advertise for those looking to target Irish expats in Australia and those interested in their Irish culture and heritage.

Apart from our commercial rates, we offer not-for-profit rates to community groups.

To download our advertising rates, click here

To download our advertising specs, click here

Print Advertising

The Irish Echo is Australia's only Irish newspaper. If you want to target Irish expats in Australia, you've come to the right place. Please complete the details below and we will contact you with a detailed quote or booking confirmation.

• Tell us your name*
  FirstLast
• What is your company name?*
• What is your best contact number?*
  Please include a landline and a mobile number if possible.
• What is your email address?*
  Enter EmailConfirm Email
• What size ad would you like?*
  Eighth Page Ad Mono ($249 incl gst)Quarter Page Ad Mono ($415 incl gst)Quarter Page Ad Colour ($715 incl gst)Half Page Ad Colour ($1115 incl gst)I would like to book a series of ads. Please contact me.
  Choose the option your require. If you need a series of ads, please contact the office on (02) 9555 9199 or email ads@irishecho.com.au Alternatively click the final option and we will call you back.
• How many editions did you want to book?
  • One Insertion (No Discount)
  • Two to Three Insertions (5% Discount)
  • Four to Six Insertions (10% Discount)
  • More Than Seven Insertions (20% Discount)
  If you want to book long-term advertising, please contact the office for a detailed quote. Send an email to ads@irishecho.com.au or phone (02) 9555 9199.
• Upload your logo or finished ad here*
  We accept high resolution jpgs or pdfs. Maximum file size is 1MB. If you're having trouble uploading your file, just send it to ads@irishecho.com.au
• What text do you wish to include in your ad?*
  Please include any instructions for the designer ie headlines, bold etc. We will send you a proof via email.

Online Advertising

The Irish Echo website is the number one online destination for Irish Australia.

This new site is a portal for Irish Australian content on the web.

To download our online advertising rates, click here

E-newsletter

Our e-newsletter is published twice weekly (each Monday and Thursday).

It is sent to our ever- expanding email database of Irish expats right around Australia.

To download our e-newsletter advertising rates, click here

To contact our advertising department, phone 1300 555 995 from anywhere in Australia for the price of a local call, or email ads@irishecho.com.au